I hope that I’ve convinced you to get the service of a top hosting company if ever you are thinking about creating your own website. That being said, another thing that you have to think about is establishing and using your own domain name.

What exactly is a domain name? Well, think of the domain as your online address and the domain name as the name of your place. It basically establishes your own internet home so that people may want to visit it, given the appropriate address.

Domain name registration basically means that you are registering your own internet address and today, I am going to talk about some important information you need to know about it.

Should You Use Your Own Brand?

The choice of what to name your own domain is entirely up to you. There are some people that have come up with their own brand names beforehand and they use it to name their own website. However, there are some that haven’t come up with their own yet.

If you are struggling to create your own domain name, you can go with a keyword that is within your niche. For instance, if you are planning to put up a car insurance website, then you may use that as part of your domain name. Make it somewhat unique to ensure that you still have a different name than the generic ones out there.

Should You Make It Long or Short?

Back in the day, you would normally see a lot of domain names that are quite long. That is because the webmasters want to have total freedom, especially if they want to incorporate certain keywords in the name.

However, for the most part, webmasters nowadays are making use of shorter domain names because they think that a name that is straight to the point makes much more sense (and it is not hard to remember at all).

Should You Use Hyphens?

Again, the choice of using hyphens is entirely up to you. But, if you were to ask me which one would make sense, I suggest that you do not use them and here’s why.

You see, people typically forget to use hyphens, especially if they go to a website that they’ve never been to before. Unless they really know your website a long time ago, you are better off not using a hyphen at all because, well, it just makes sense.

Use Derivatives

If you are going to decide to use a certain keyword as your domain name, it is important for you to understand that it may be used already by other webmasters. If that is the case, you may want to use a derivative of it instead.

For instance, if you are going to put up a blog about poker, obviously poker.com is already taken. However, if you were to use something like mypowerblog.com or something to that extent, then there is a huge chance that you are going to get the domain name.